Many of the traditional injection molding machine manufacturers mentioned that the Internet on the narrowly that their company should establish a corporate website, or make a micro-public platform, this understanding is purely one-sided view. "Internet +" is not the core of the addition, but to do subtraction.
First, minus the poor information with the consumer, minus the excess of the architectural level and resource consumption, the Internet is open to the gradual opening of the problem of information is poor, making enterprises more aware of consumers, consumers recognized business or products;
Second, the Internet is also a relational platform, so it will make enterprises and consumers closer to face to face interaction, minus the inefficient channels, minus the communication barriers between users;
Third, a traditional enterprise, should focus more energy to innovate their core products, or more advantages of products, reduce excess capacity;
Fourth, many traditional companies that sales is my ultimate goal. Selling this year is good, that next year? So, the service is essential, thus subtracting in situ duplication and unnecessary consumption and expenditure. If you say that a traditional enterprise can so embrace the Internet, I believe that is not suicide, but self-help.
From the network point of view: to solve the traditional business of many of the main concerns of the core or consumers; from the depth of understanding of consumers, customized targeted strategies, including marketing strategies, advertising strategies, communication strategies, sales strategies; Strategy to solve the product is how to let consumers know and accept, so from the platform to the precise construction, sales expansion, management services, product development, Are a series of needs to promote the work of the system.
Simply for the injection molding machine processing industry now want to do a good job of Internet marketing has four steps:
1. The establishment of marketing-type enterprise official website, the current injection molding machine processing industry, most of the corporate website are display sites, the site does not have a little marketing function.
2. Network marketing drainage: search engine auction advertising + official website SEO optimization + platform promotion + picture promotion + video promotion + blog promotion + Wikipedia library promotion + forum promotion
3. Word of mouth marketing: news brand promotion + Baidu know Q & A marketing + soft paper communication
4. Old customer maintenance: make full use of micro-microblogging and other social media and the interaction between users and deal with after-sales service